Original Optimum


Please Note: All products are hand-poured. Colors may vary.


The Original Optimum (Magnum Optimum) is considered a middle of the road workhorse. This bait was built from the shorelines of Lake Casitas and Lake Castaic in Southern California. It didn’t take long for the rest of the world to realize its potency! These swimbaits have the ability to cover a relatively wide spectrum of the water column, especially with a little practice and familiarizing yourself with how these baits fall. The Original Optimum swimbaits stand out as the best swimbait because they produce rapid, drastic changes in direction, and quick flaring when pulled off structure or cover.


  • Length: 3.5”, 5”,
  • Weight: 1/2oz, 1 1/8oz
  • Lure Type: Sinking
  • Depth Range: Bottom & Mid Range
  • Action Type: Tight Rolling & Vibrating Kick Tail
  • Hook: Mustad Lazer Sharp